The path to finished, pixel sharp stage graphics is a winding one. For USANA’s Asia Pacific convention, I was challenged to deliver updated looks for its long-running award recognition segments.
Starting off with concepting, I wanted to propose looks that were equal parts colorful, fun, and elegant.
The lanes were: experimental, animated, and stock. I pitched the three lanes and provided corresponding examples found online.
The comps delivered turned out to be as polished and beautiful as I wanted them to be, despite the longer than usual road to get there. The team loved the end result, and they looked great on stage.